Studio
Pure Innovation is run by Pranshu Garg. You work with the designer, not a team behind one.
Product design taught me to draw things that can be made. The same discipline carries into rooms, where a contractor needs to build from the drawing, and into brands, where a business needs to run from the system.
Prototypes are printed at Hikari Creations, my separate 3D-printing studio, so a product idea can be held in the hand within days.
- Founder
- Pranshu Garg
- Education
- B.Des (Hons.) Product Design, UID, Karnavati University
- Studio
- Delhi
- Second base
- Ahmedabad, Gujarat
- Prototyping
- Hikari Creations
The name
純粋, junsui.
Japanese for pure, genuine, unmixed. It's the brief for every project: remove what isn't needed, then make what's left exact.
How I work
State the limit first.
Budget, site, timeline and material are fixed before the first sketch. Good decisions come from known limits.
Draw it so it can be built.
Every drawing is made for the person who has to build it: the carpenter, the manufacturer, the developer.
One idea per thing.
A desk, a room or a brand is clearer when it does one thing completely than when it does five things partly.
Keep what earns its place.
Material, ornament and features stay only if they do work. The rest is removed before you pay for it.
What I don't do
- Speculative design or free concepts to win a project.
- Projects decided by committee.
- More than four significant projects at the same time.